LaunchMetrics SaaS Growth Engine
Product Analytics & Funnel Retention Telemetry
LaunchMetrics SaaS Growth Engine
Startup
Bengaluru, Karnataka
Product Analytics & Funnel Retention Telemetry
Delivered
2 Rounds
The Challenge
Early-stage B2B SaaS startups were losing critical conversion and churn signals because complex legacy analytics tools were blocked by ad-blockers and burdened by heavy tracking scripts.
How We Started
Zero cookie consent banner required: compliant with GDPR and India's DPDP Act, giving founders 100% accurate conversion data without collecting personal identifiers.
Key Requirements
What We Delivered
Founder SaaS growth analytics dashboard
High-throughput ClickHouse event receiver in Go
Privacy-first cookieless tracking script
Slack alert integration bot
Engineering Timeline
ClickHouse Ingestion Engine
Configured columnar database schema processing 50,000 events/second per node.
SaaS Metric Calculations
Implemented vectorized SQL queries for ARR, churn rate, and NRR cohorts.
Cookieless Tracking Script
Authored 2.4KB vanilla script utilizing daily privacy-hashed session tokens.
Founder UX Testing
Iterated with 15 YC and Indian SaaS founders to streamline key metric dashboards.
Client Sign-Off & Knowledge Transfer
Completed in 2 structured revision rounds. What was handed over:
- High-scale ClickHouse cluster deployment on AWS
- SDK integration documentation for React, Vue, Next.js, and Node
- Data retention and DPDP compliance documentation
- Over 45 million daily analytics events ingested with median query latency under 18ms.
- Founders unlocked 34% more conversion signal by bypassing ad-blocker filters.
- Featured across global developer communities as the preferred lightweight telemetry tool.