PureRoots Clean Beauty
D2C Clean Beauty Store & Personalized Regimen Builder
PureRoots Clean Beauty
E-commerce
Pune, Maharashtra
D2C Clean Beauty Store & Personalized Regimen Builder
Delivered
2 Rounds
The Challenge
D2C organic skincare brand struggled with customer drop-off because shoppers were confused about which serums and moisturizers suited their specific Indian skin concerns.
How We Started
Combined clinical dermatological logic with clean aesthetic design, transforming hesitant browsers into confident regimen buyers.
Key Requirements
What We Delivered
Personalized regimen builder module
D2C skincare storefront with subscription add-ons
Ingredient encyclopedia and toxicology transparency database
Verified customer review and photo proof gallery
Engineering Timeline
Dermatological Algorithm
Mapped 12 common Indian skin profiles to specific active botanical pairings.
Quiz UI/UX Optimization
Refined 6-question quiz flow to achieve 88% completion rate.
Dynamic Bundle Checkout
Engineered single-tap cart bundling with automatic tiered savings.
Conversion Rate Audit
A/B tested product detail pages to maximize regimen trial adoption.
Client Sign-Off & Knowledge Transfer
Completed in 2 structured revision rounds. What was handed over:
- Firebase hosting deployment with global CDN caching
- Quiz response analytics dashboard for product team
- Ingredient encyclopedia content update guide
- Quiz completion rate reached 88%, with 18.4% of quiz takers converting immediately.
- Average order value jumped by 52% through curated AM/PM routine bundles.
- Over 52,000 successful orders shipped with less than 1.5% return rate.