Artisan Loom Heritage Weaves
D2C Handloom E-Commerce & Weaver Origin Showcase
Artisan Loom Heritage Weaves
E-commerce
Varanasi, Uttar Pradesh
D2C Handloom E-Commerce & Weaver Origin Showcase
Delivered
2 Rounds
The Challenge
Master weaver collective in Varanasi lacked a direct digital channel to pan-India and NRI luxury saree buyers, remaining dependent on exploitative middlemen.
How We Started
Celebrated artisan craft through high-resolution macro fabric textures and transparent ethical pricing showing direct weaver earnings.
Key Requirements
What We Delivered
Custom headless storefront on Next.js
MedusaJS scalable catalog backend
Weaver biography and GI-certificate showcase
Integrated Shiprocket courier tracking API
Engineering Timeline
Heritage Brand Identity
Created understated luxury aesthetic emphasizing authentic silk craftsmanship.
Headless Commerce Architecture
Built decoupled Next.js frontend with sub-100ms static page loads.
Payment & Fraud Shield
Implemented Razorpay UPI and Stripe 3D-Secure for fraud prevention.
Logistics Sync
Automated air-shipping label generation and real-time tracking SMS.
Client Sign-Off & Knowledge Transfer
Completed in 2 structured revision rounds. What was handed over:
- Production deployment on Vercel and Medusa cloud
- Artisan collective inventory management portal training
- Photography standards guide for new saree arrivals
- 320+ master weaving families now earn 82% direct value per saree sold.
- International orders from 14 countries accounted for 38% of total revenue.
- Customer repeat purchase rate reached 44% within the first year.