Mahira Select Handcrafted
D2C Fashion & Handcrafted Apparel Store
Mahira Select Handcrafted
E-commerce
Hyderabad, Telangana
D2C Fashion & Handcrafted Apparel Store
Live
2 Rounds
The Challenge
Designer handcrafted apparel boutique needed a digital storefront to showcase seasonal festive collections, custom tailoring measurements, and direct WhatsApp customer inquiries.
How We Started
Focused on rich fabric drape visuals, editorial lookbooks, and mobile-first checkout speed.
Key Requirements
What We Delivered
D2C fashion boutique storefront
Custom sizing and tailoring intake module
Lookbook gallery with collection filter
WhatsApp order notification bridge
Engineering Timeline
Lookbook Editorial UI
Crafted minimalist aesthetic highlighting handcrafted embroidery textures.
Custom Sizing Matrix
Engineered measurement guide preventing fitting returns.
Mobile Speed Optimization
Configured responsive WebP image delivery on Vercel edge.
Boutique Staff Walkthrough
Trained boutique team to update seasonal collections.
Client Sign-Off & Knowledge Transfer
Completed in 2 structured revision rounds. What was handed over:
- Production deployment on Vercel
- Boutique inventory update manual
- WhatsApp ordering workflow guide
- Online festive collection orders increased by 84% in the first quarter.
- Fitting return rate remained below 1.5% with custom measurement matrix.