TeaCraft Nilgiri & Darjeeling
Artisanal Tea Tasting & Subscription Commerce
TeaCraft Nilgiri & Darjeeling
E-commerce
Coonoor, Nilgiris, Tamil Nadu
Artisanal Tea Tasting & Subscription Commerce
Delivered
2 Rounds
The Challenge
High-altitude boutique tea estate in the Nilgiris struggled to communicate seasonal flush differences and correct brewing temperatures to modern specialty tea enthusiasts.
How We Started
Designed a digital tea-tasting experience educating the buyer on elevation, terroir, oxidation levels, and optimal steeping seconds for every leaf variety.
Key Requirements
What We Delivered
Artisanal tea catalog with brewing companion
Curated Tea Club subscription engine
Estate harvest map and tasting notes guide
Global multi-currency checkout module
Engineering Timeline
Terroir Brand Aesthetic
Designed minimalist mist-and-mountain editorial layout highlighting leaf clarity.
Brewing Audio Timer
Built in-browser precision steeping clock with tranquil Tibetan singing bowl chimes.
Harvest Schedule Engine
Connected live estate plucking dates to dynamic fresh-arrival product badges.
International Edge Deployment
Cached catalog globally to deliver sub-150ms browsing to US/EU tea collectors.
Client Sign-Off & Knowledge Transfer
Completed in 2 structured revision rounds. What was handed over:
- Vercel and Supabase production deployment
- Estate manager tea catalog update and cupping score manual
- Subscription customer management walkthrough
- Over 6,200 discerning tea collectors enrolled in active recurring subscriptions.
- First Flush harvests consistently sell out within 48 hours of lot listing.
- Average cupping rating of 94/100 maintained across all 12 single-estate plots.